I am back New York ❤️

I was trying to explain my job as a digital influencer and someone at the table mentioned being like Demi Moore’s movie “The Joneses”. In the movie the family persuades the whole neighborhood into a perfect material life that doesn’t exist.

That got me thinking…

Is designer bags all you see in me? Am I only lurking you into believing that a perfect life exists?

Sorry to break it to you but my life isn’t perfect. I constantly fear the instability of a digital job. The daily struggle between family, friends and work. A different profession where new information is being delivered daily. And of course the competition of wanting to keep up.

I just really hope you find more in my words and pictures than fancy clothes. I hope that I am able to inspire your own truth. To believe in yourselves, break boundaries, stereotypes, and above all to believe in the power of your dreams when you work hard for them.

No one is perfect but in that effort to achieve perfection you will find your own best. And that is quite alright.

With love,

Neto

Tratando de explicar mi trabajo como un factor de influencia digital y una persona mencionó ser como la película de Demi Moore “The Joneses”. En la película la familia convence a todo el vecindario que una vida material perfecta existe.

Eso me hizo pensar…

¿Bolsos de diseñador es todo lo que ven en mí? ¿Estoy sólo creándoles la fantasía de que existe una vida perfecta?

Siento decírselos, pero mi vida no es perfecta. Me temo constantemente la inestabilidad de un trabajo digital. La lucha diaria entre familia, amigos y trabajo. Una profesión diferente, donde se entrega diariamente nueva información. Y por supuesto, el concurso de querer mantener el ritmo.

Solo espero que encuentren más en mis palabras e imágenes que ropa de lujo. Espero que sea capaz de inspirarlos a su propia verdad. A creer en ustedes mismos. A romper barreras, estereotipos y sobre todo a creer en el poder de sus sueños cuando se trabaja duro para ellos.

Nadie es perfecto, pero en ese esfuerzo por alcanzar la perfección encontrarás tu mejor ser. Y eso esta bastante bien.
Con mucho cariño,

Neto

Wearing: The Verve Clothing lace top, Vintage letterman jacket, Top Shop jeans, Nike Air Force, Valentino wallet, Dior sunnies

Pics by: Felipe Espinal 

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#VenetoinChella

The past week I had the amazing opportunity to attend Coachella weekend 2 but not only did I enjoyed myself at the pool parties and danced like crazy all night. I had the honor to interview the mayor of Coachella and he had some interesting facts about the beloved Coachella Music Festival.

Meet Steven Hernandez the mayor of the wonderful city of Coachella.

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Favorite restaruant in Coachella? Taqueria Jaliscos

Vacation spot? Cartajena, Colombia

Guilty pleasure? Raspado

3 things you always have with you? My phone, hand sanitizer, and lip balm

You cannot live without? A good book

Book or movie? Book

Day or night? Morning

White or black? White

Tea or coffee? Just started drinking coffee but I prefer water.

Pop or rock? Pop

Paper or digital? Paper

Sparkling or tap water? We will do sparkling

Black or milk chocolate? Black

Dogs or cats? Dogs

Indoors or outdoors? Out

Sunrise or sunset? Sunrise

Wine or beer? Beer

Sweet or salty? Sweet

Burger or salad? Burger

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How did your career begin?

It all Started when I was 20 years old, I was interning for The Riverside County Board of Supervisors at that time.  I was going to UC Riverside and finishing up my degree in English and Political Science and my typical conversations would end up being about politics and changes that needed to happen in Coachella. I graduated and ran for office, I was 23 years old when I got elected here in the city of Coachella. I became one of the youngest in the state of California at that time and then 10 years later I had the privilege to become Mayor of the city.

Any stories from your childhood that you feel that changed you?

Oh yeah, absolutely! I had a very complexed childhood, I was raised by my farmworker grandparents. My mom is schizophrenic bipolar and so having to deal with mental health my father abandoned my brothers and I when we were 4 years old.  When you grow up with that environment you have all this types of experiences and I think it was all those experiences what made me who I am today.

Any fashion icons that inspire you?

Fashion icons? Hmmm, you know guys got to look good and I am a politician so I have to wear a suit. I sometime look at Calvin Klein but actually I am a Brooks Brother kind of guy, because it’s traditional but very trending.

Favorite designer?

Brook Brothers!

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What social network do you most use?

We are doing Facebook, but I like Twitter because you can get information across instantly.

Favorite fashion city?

Fashion city? I honestly thing Vegas right? I will have to say that Coachella has become a big fashion statement city so I am going with Coachella.

If you could go back to a specific time in your life what would it be?

I think the university life is always a fun environment because they aren’t a lot of constrains. You have the ability to challenge your thinking and learning abilities, expanding and being uncomfortable in your thoughts while in the college environment does a lot for your personal growth.  A learning environment where your mind is constantly in stimulation.

Would you encourage your children to take on your footsteps into politics?

I encourage not only my own but everyone’s particularly Latinos to get involve in understanding what’s occurring in their communities. At the local level what happens daily is what eventually forms a nation and once you understand it you are able to help with in.

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How do you see youth being involved with politics?

Youth and politics comes generationally. If you take a look at the youth movement in the 1960s and 1970s they were so engaged to social change from the women’s movement to the Latinos being able to vote. We are at a point where youth is finding their voice through social media and we are pushing issues that are important to everyone such as the coast of education, incarceration, employment and those are issues that are extremely important to the youth.

How do you see the revenue the youth is contributing to Coachella festival?

When you look at the city of Coachella the city benefits very little from it because the festival is not even in the city but on the border and the festival is in Indio. Palm Springs receives the most benefits because it has the hotels, restaurants, and bars people want to go to, what’s unique about Coachella right now is the brand, the name, the lifestyle. We got some projects that we are working on and because of the festival putting us on the map we are going to be able to benefit much more from it in the future.

Where do you see the festival going in the next 5 years?

The festival is right now around 100,000 people and it will grow into 125,000 people in the next five to six years. We are going to continue being the trend setters in the festival world. Coachella has always been the trend setter and I think we will continue to be.

What do you actually think about how people dress for the carnival?

I think it’s great any time you can play dress up, when you look at fashion every generation has a fashion story to tell. It’s kind of neat seeing the fashion statement our generation is making and obviously Coachella is part of it.

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What would be the sound track of your life right now?

I am going to need some help with this one, I have to say that anything that talks about redemption. We all have a story and in my case a redemption song by Bob Marley.

How do you see the influence music has in fashion?

I think they are one in the same, we see artists trying to be fashion designers and designers trying to be musicians. I think what’s really interesting about music and fashion is that it actually represents what that precise generation is saying it really evokes what they’re feeling and expressing throughout lyrics, music and clothes.

Any message you would like to deliver to the younger crowed?

I’ve always found that when we are uncomfortable we grow more. Sometimes we’ve been thought to play it safe, not to challenge ourselves or sometimes we are just scared of being uncomfortable and that can be at work, in education or even in a relationship but is the vulnerabilities that makes us grow and learn. So to all my 20 something, all the hommies out here, the millennials which I am one of them:

Find strength and find comfort in being uncomfortable.

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Here you have it guys a very wise advice from Steven Hernandez the mayor of the great city of Coachella home to our favorite music festival.

Wearing:

Look 1 – Moschino tshirt, Forever21 denim shorts, Chanel backpack, Rayban sunnies, Birkenstock sandals

Look 2- Lacoste tshirt, Hermes scarf, Forever21 denim shorts, Gucci side bag, Chloe sunnies, Roberto Cavalli booties

Look 3- H&M tanktop, Vintage floral shirt, Forever21 denim shorts, Chanel boy bag, Chloe sunnies, Roberto Cavalli booties, Zadig & Voltaire hat

Pics by: Monica Morones

#VenetoNYFW

Photographers on one side fashionitas on the other and street style are the pictures of choice when it comes to Fashion Week.

How can I start to explain how the most important week of the season for fashionitas all over the world works? Between backstage and front rows here are 10 rules every one should follow in order to keep and maintain your cool on the seasons most hectic yet glamorous week.

#1. Sunshine is a big spot on you. It shows all the mistakes. (AVOID at all coats cheap fabrics, ruined accessories, and dirty shoes)

#2. Don’t match clothes and its own function. Like rain and trenchcoat or snow and moonboot, FORGET IT leave the umbrella at home!

#3. Be careful with black. DON’T put together different tones of black; materials reflect the black in different ways.

#4. Wear just nightclothes in daytime. It is UNEXPECTED!

#5. DON’T carry big bags. (On the front row they hinder the passage)

#6. ALWAYS check the weather. Clothes live in the best context.

#7. SHAPE UP! You must choose outfits fierce and fully shaped.

#8. Pay attention de DETAIL. Even if you think people aren’t watching, a good ACCESSORY is worth a thousand words.

#9. EXPIREMENT! Fashion Week is the time of the season you can dress up and none of the others can say anything about it.

#10. CONFIDENCE and a SMILE are a MUST! No matter how tired you are or how crazy you’ve looked when fighting for your cab confidence and smiles are only here to enhance you wardrobe of choice.

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Sweatshirt: Agatha Ruiz de la Prada, Jeans: Hudson, Sunnies: Dior “reflected” Backpack: Chanel Shoes: Adidas Superstar

Hair by: Kim Garduño

Pics by: LUI VAL

Style the Stars and Stripes 

Are the fireworks over?

Hope you didn’t miss yesterday’s celebration. The 4th of July is not only about a hot dog or a beer so if you partied and had a great time with the fam or friends here you can learn 10 interesting facts about what we celebrated yesterday!!

#10 The Declaration of Independence was signed by 70 year old Benjamin Franklin.

#9 Harvard was the educator of 7 out of 8 signers.

#8 China produces about 87.5% (2.8 million) U.S. flags sold in the United States.

#7 China produces about 97% (190.7 million) of firework used in the U.S.

#6 About 150 million hot dogs are eaten on July 4th.

#5 The oldest 4th of July celebration is in Bristol Rhode Island; it began in 1785.

#4 July 4th 1801 was the White House first celebration party.

#3 English drinking song “To Anacreon in Heaven” is the founder of the National Anthem.

#2 The words “under God” were added to the Pledge of Allegiance until 1954.

#1 This year was the United States of America’s 239th bday. (Looking good America)


  
  
  
  

Style the Stars and Stripes Farfetch competition wearing:

TOPMAN shirt, TED BAKER shorts, BIRKENSTOCK sandals, HERMES scarf, YLIANA YEPEZ clutch, OLIVER PEOPLES sunnies

It’s all about the blues…

It’s definitely starting to feel like spring here in the city. After a harsh winter, New Yorkers can finally stop layering and dress a little more cheerful. For this look I am wearing top, bottom, and coat by Mr. Nieves New York all in blue tones with the most interesting patterns. I am wearing black thick-framed Kaibosh sunnies to protect me from the strong rays of the sun; we so happily are gasping in. To continue in the tones of blue I decided to wear Rain Man blue boots because the weather channel said we would have a few drops here and there. You know what they say “its better to be safe then sorry”. Last but definitely not least my Chanel graffiti backpack was the perfect accessory my outfit needed, mixing in the tones of grey and blue popping out perfectly.



Pics by: LUI VAL 

1984

Call me nostalgic but I miss waking up on a Monday morning and having to go to school. So todays outfit inspiration is based on my vintage varsity jacket from 1984. Staying in theme with the look I decided to accessorize with a Herschel black backpack and a cool pair of Sony headphones for those long subway rides. Under the jacket a gray H&M hoodie to keep me warm, my J. Crew plaid shirt wrapped around my waist and washed up torn jeans from TOPMAN did the trick. New York’s weather mood swings, a little snow here, a little storm there got me worried on what type of shoe to wear but you can never go wrong with Prada. My three tone oxford booties where the perfect element to complete my outfit giving me style, balance, and comfort when stumbling into puddles.

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Crop it up

So its official the #AlexanderwangxHM collection is sold out but I was lucky to snitch a couple of pieces that obviously amazed us all. Here I am wearing the black scuba neoprene crop top with a white Calvin Klein dress shirt underneath. Ripped black jeans (by me) from Joe Fresh where the perfect match making the look very grunge and relaxed. My high rise sneakers from Sandro made the perfect statement of making the whole outfit out of black and white pieces. To accessorize a black coat that came in handy if the weather of Manhattan decided to change on us again, a camel felt hat for The Hatter Company and a 3.1 Phillip Lim colorful fur clutch. Emphasizing on making the hat and clutch stand out from the achromatic color scheme of the outfit worked pretty good, balanced and gave a little pop to the look.

Así que es oficial: la colección de #AlexanderwangxHM esta totalmente vendida, y soy muy afortunado de tener un par de piezas que obviamente les van a encantar. En esta ocasión estoy usando un crop top de neopreno negro con una camisa blanca de Calvin Klein que sobresale debajo del crop top. Jeans negros rotos (hechos por mi) de Joe Fresh son el complemento perfecto que me hace ver grunge y relajado. Mis tenis de botín de Sandro son ideales para la idea de un outfit armado con piezas en blanco y negro. Para accesorizar el look, llevé un abrigo negro por si el clima de Manhattan decide cambiar de nuevo, un sombrero color camello de The Hatter Company y el colorido clutch 3.1. Phillip Lim. Enfatizando que el clutch y el sombrero se salen de la gama de color del outfit, lo cual arma perfecto, balanceando y dando un toque pop al look.

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